Has Jack the food poverty campaigner never heard of a frigging food desert? 1.2 million people in the UK live where there is no easily accessible, affordable fresh food (I actually think this is a very conservative estimate, too).
If parents of children on FSM only live within accessible distance of, say, a Sainsbury's Local or a Tesco Extra, these food parcels are considerably better than what you could get for £15 in vouchers. The Sainsbury's Local by me is eye-wateringly expensive and the only things ever on offer are Pringles and Milkybar.
She just can't look past her own incredibly limited experience, with her badly costed recipes full of Basics-range ingredients which most local stores don't even stock.
Of course kids should be provided with nutritionally balanced meals but... these are?! Carbs, protein, fat, fibre. As long as they're not going hungry, does it matter if someone is making profit?
(incidentally, I don't agree with it being a profit-making exercise but Jack Monroe is the LAST person qualified to talk about the immorality of monetising poverty and misfortune). Honestly, fuck her and her shitty attempts to muscle in on Marcus Rashford's amazing work.