- Notice
VeeJayBee
VIP Member
Regular non #AD declarer Jo Good (aka Middle Aged Minx) is at it again. On her YouTube vlog today she films a visit to a clinic for a consultation about varicose veins, which she said she paid for. While there she was given a (her words) "freebie" treatment for the pelvic floor.
Jo name-checked the clinic, and the doctor, and gave the address. Despite this she said (many times) that it was not sponsored, that she was not paid. This grabby, elderly minx ignores the fact that one does not have to be paid in cash to be considered in receipt of a benefit. She siad she is considering returning to the clinic for treatment of the varicose veins.
The ASA guidelines would require this video to be marked #AD or #Promotion, and YouTube itself requires creators to declare if each video they upload contains and ads or promotions.
Jo name-checked the clinic, and the doctor, and gave the address. Despite this she said (many times) that it was not sponsored, that she was not paid. This grabby, elderly minx ignores the fact that one does not have to be paid in cash to be considered in receipt of a benefit. She siad she is considering returning to the clinic for treatment of the varicose veins.
The ASA guidelines would require this video to be marked #AD or #Promotion, and YouTube itself requires creators to declare if each video they upload contains and ads or promotions.
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VeeJayBee
VIP Member
Jo Good AKA MiddleAgedMinx, has just posted a promo for a beauty brand on IG with no mention of it being an #AD, urging people to watch the full ad on the brand's Insta. If her previous form is anything to go by she'll probably do the same on her weekly YT vlog next Sunday.
On her BBC Radio London afternoon show she often mentions her YouTube channel, which is a commercial enterprise, not in keeping with BBC's guidelines.
Hat tip to @dreamybutterfly for flagging this on the Jo Good thread.
Read Jo Good Middleagedminx Tattle thread here.
On her BBC Radio London afternoon show she often mentions her YouTube channel, which is a commercial enterprise, not in keeping with BBC's guidelines.
Hat tip to @dreamybutterfly for flagging this on the Jo Good thread.
Read Jo Good Middleagedminx Tattle thread here.
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freebiesgalore
Well-known member
Contact the businesses too, it’s the only way to stop this.
Captainmouse
VIP Member
Well things are slowly changing
www.walesonline.co.uk
Instagram post by reality star Lauren Goodger banned over ad disclosure failure
The post by the former Only Way Is Essex star promoted a foreign exchange trading tips service
LewyB
Active member
I’m going to flag it to her governing body. Enough of this slyness!
heretoreaditall2019
VIP Member
What does it say about a product / brand that these influencers are embarrassed to declare they’re being paid to recommend it
Mustard
VIP Member
So true. I presume if she left an affiliate link for the face mask (which she said she would do)she had on her flog means she would get some sort of cut but as I didn’t click on the link I don’t know where it went to.
Until you said this about the hotel possibly being comped, it hadn’t occurred to me.
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JulieScoobyDoo
VIP Member
None of these guidelines from the CMA or ASA are new. Influencers have been bound by them for years but choose to ignore them. The ASA need to clamp
Down on all practices because more and more people are not declaring ads properly. This morning Em Clarkson has buried the AD after you open the caption for her Ninja air fryer which is against the guidelines and she knows it
their managers and agencies need to tell them to sort their shit out and put ad clearly at the start, on ever story and that it includes anything and anything given to them. How hard can it be?
Down on all practices because more and more people are not declaring ads properly. This morning Em Clarkson has buried the AD after you open the caption for her Ninja air fryer which is against the guidelines and she knows it
their managers and agencies need to tell them to sort their shit out and put ad clearly at the start, on ever story and that it includes anything and anything given to them. How hard can it be?
JulieScoobyDoo
VIP Member
I am not sure if he gives out his insta name on the show but if you look at his grid there is an ad for pans that only marked with #gifted at the bottom of the caption so it is buried. There is also one for bedding from Marks and Spencer that is also only #gifted, buried in the caption.
VeeJayBee
VIP Member
Yet again Jo Good Middle Aged Minx puts up her weekly YouTube vlog, shows freebies she got from a brand, name checks them multiple times but doesn't mention it as an #AD in the title of the vlog, nor the description.
Dear Jo Good.You are advertising the brand by showing their products and name checking them, it's an #AD whether the brand 'sponsors' the vlog or not. Surely you as a BBC broadcaster should understand this. #ASA
Dear Jo Good.You are advertising the brand by showing their products and name checking them, it's an #AD whether the brand 'sponsors' the vlog or not. Surely you as a BBC broadcaster should understand this. #ASA
VeeJayBee
VIP Member
Jo Good is still doing ads on her vlog and Insta without marking them ASA compliantly. Occasionally puts #AD on YT but hides it in the YT description box, which she know won't be seen if viewed on a TV.
DEAR JO: THAT IS WHY #AD SHOULD BE IN THE VLOG TITLE, AND THE "PAID PROMOTION BANNER" MUST APPEAR ON THE SCREEN WHILE THE VIDEO PLAYS!
But even worse that she continues to brazenly use the BBC to promote herself, seemingly with impunity. At about 20 minutes in to her BBC Radio London show she did a straight-up plug of her Instahandle. As usual pretending it's so listeners can get a clue to her outfit for an event she is doing, but her true intention was more likely to lead listeners to see her whole grid, full of ads and links to her monitesed YouTube channel. The BBC should not be used for presenters to push their personal commercial ventures.
DEAR JO: THAT IS WHY #AD SHOULD BE IN THE VLOG TITLE, AND THE "PAID PROMOTION BANNER" MUST APPEAR ON THE SCREEN WHILE THE VIDEO PLAYS!
But even worse that she continues to brazenly use the BBC to promote herself, seemingly with impunity. At about 20 minutes in to her BBC Radio London show she did a straight-up plug of her Instahandle. As usual pretending it's so listeners can get a clue to her outfit for an event she is doing, but her true intention was more likely to lead listeners to see her whole grid, full of ads and links to her monitesed YouTube channel. The BBC should not be used for presenters to push their personal commercial ventures.
Right on top of that rose
VIP Member
I reported her before for hiding the ad behind her avatar on stories too and nothing was done.
VeeJayBee
VIP Member
More non-tranparency from Jo Good. Advertising dog food without declaring it as an ad. For background, her old dog Matilda died of "a heart attack" then - in a stroke of good timing? - few weeks later she collected a new pedigree puppy. She had always called her Matilda "clickbait" and it seems as if Myrtle will have to sing for her raw supper too...
Let's not forget that Jo Good exploits her BBC radio show, on every episode she urges listeners to visit her socials, which are simply advertising platforms. The BBC seem to be turning a blind eye to this behaviour of many of its presenters.
Let's not forget that Jo Good exploits her BBC radio show, on every episode she urges listeners to visit her socials, which are simply advertising platforms. The BBC seem to be turning a blind eye to this behaviour of many of its presenters.
LewyB
Active member
It’s actually against the code of ethics for the nutrition body she is signed to. The AfN. She is supposed to declare things such as ads fair and square with a hashtag too I believe.
VeeJayBee
VIP Member
I have lifted this neat summary of the ASA's guidlines for influencers from another thread, I don't want pester the poster with an @
But this isn’t the only type of arrangement that counts. If you have any sort of commercial relationship with the brand, such as being paid to be an ambassador, or you’re given products, gifts, services, trips, hotel stays etc. for free, this is all likely to qualify as ‘a payment [or other reciprocal arrangement]’. There’s nothing wrong with getting paid to create content, but you need to be upfront about this with your audience
Both the ASA and the CMA advise using labels that say it how it is, in a way that consumers understand e.g.; • Ad • Advert • Advertising • Advertisement • Advertisement Feature Labels like this can be used with or without a ‘#’. Other labels are riskier, and although it will always depend on the wider content and context, we usually recommend staying away from; • Supported by/Funded by • In association with • Thanks to [brand] for making this possible • Just @ [mentioning the brand] • Gifted • Sponsorship/Sponsored
from
www.asa.org.uk
But this isn’t the only type of arrangement that counts. If you have any sort of commercial relationship with the brand, such as being paid to be an ambassador, or you’re given products, gifts, services, trips, hotel stays etc. for free, this is all likely to qualify as ‘a payment [or other reciprocal arrangement]’. There’s nothing wrong with getting paid to create content, but you need to be upfront about this with your audience
Both the ASA and the CMA advise using labels that say it how it is, in a way that consumers understand e.g.; • Ad • Advert • Advertising • Advertisement • Advertisement Feature Labels like this can be used with or without a ‘#’. Other labels are riskier, and although it will always depend on the wider content and context, we usually recommend staying away from; • Supported by/Funded by • In association with • Thanks to [brand] for making this possible • Just @ [mentioning the brand] • Gifted • Sponsorship/Sponsored
from
Influencers' guide to making clear that ads are ads
www.asa.org.uk
JulieScoobyDoo
VIP Member
Why isn’t Dr Ranj being pulled up? His instagram is littered with ads and he works on the BBC but nobody is touching him.