I think she’s a big fan of those “aspirational”, homely aesthetic influences like Sarah Vickers / KJP where *nothing* bad ever happens in their lives and every single shot is beautifully curated, like looking through a magazine.
She doesn’t want to be relatable or go down the “struggle Mummy” look, she wants to become a brand associated with a chill, homely aesthetic.
It must be hard for her to have the same lifestyle as the ex-magazine editor Notting Hill fashion set, as she and Col probably don’t earn a great deal (especially after the latter’s CSA payments...).
She’s not my cup of tea (far too fake, don’t get why she dresses her non-twin boys identically etc).