This is what I really don't understand; their desperate desire to be a beacon for young people. They are pushing 40 for God's sake. I am the same age as Smeggy, there is no way that young people would see me as either cool or inspirational (more fool them
). I had just turned 16 when Diana died. She was only 36, a mere puppy, but to my teenage eyes she was middle-aged+ and had zero coolness status.
You've only got to look at the music charts to see how quickly people are deemed as 'past-it'. Someone like Beyonce, who reigned over the 00s, is probably seen as a relic to the Billie Eilish crew of today.
The average 20 year old could easily have parents H&M's age. Not cool.
Stop trying to make the youth thing happen guys.