What we are seeing unfold is interesting in a way. She’s monetised para-social relationships by showing 3x videos a day, she managed to build up trust and a community willing to pay for the golden ticket - skinny bod, boyfriend and lavish holidays. But there is nothing of substance there, no qualifications, no genuine experience, no understanding that coaching is two way, no emotional intelligence. She believed her own hype, it’s sad really. And now she blames a smear campaign for it unravelling. It’s awful to hear some of the trust pilot reviews and how shabby the service is. It sounds like you get more from the body coach and that’s a one off £60 a year.