Well, as predicted, Tampax have gone full on female erasure
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“People with periods”. Give me strength.
This is just woke signalling at its finest.
In a response to a comment saying Tampax aren’t inclusive of the trans community enough (because they use the word ‘girls’ in another ad..) Tampax say they’re working with Stonewall. What a surprise.
How dare they use the word ‘girls’ in an advert for tampons. /s
You’ve also got to love the phrase “people who bleed”. Because that’s all a period is right, a “bleed”. Not a specific biological function of the female reproductive system. Just a ‘bleed’. How reductive.
Ugh, so much virtue signalling from tampax.
Also, a period isn't strictly speaking just blood right? It's the shedding of the uterine walls. Who has a uterus? Not just 'people' but a certain type of person who is biologically female.
Also, a period isn't strictly speaking just blood right? It's the shedding of the uterine walls. Who has a uterus? Not just 'people' but a certain type of person who is biologically female.
How confusing for young girls to navigate. Some are still not told properly about birds and bees or periods by their families, and it can be easily missed at school if you happen to be off the week they teach it (at least when I was at school, I think we had a total of 2 hours on it). A lot of girls learn about periods from their friends who get them first. If the name women if erased from all such sanitary products (and it looks that way) then some girls will not make the connection that those products are for them... some families are prudish about these things (I should know!!). Young girls now navigating their first periods might find themselves further confused. Sad.
eta: the comments on that tampax ad generally agree that this is a ridiculous change.
eta: the comments on that tampax ad generally agree that this is a ridiculous change.
Also women who come from other countries and English isnt their first language. People who menstruate or people who have periods is far more confusing than woman/women
I dont know if it was on here or somewhere else I was reading where medical professionals were saying erasure of the word woman on smear test literature is dangerous for this reason. They might not understand the word cervix and realise it applies to them.
Love how they only replied to the person who got mad about them using the word girls but didn't reply to a single one of the women angry at our erasure
Yeah
Tbh the more companies do this the more depressed I feel about it all. For so many, being a woman means living in a system that favours men financially, systematically, socially. Many millions of women are shamed for being on periods in parts of the world, and do not have access to period products. Girls and women in better off countries are also considered as in period poverty. Those of us who can afford to, buy period products. Why remove reference to your whole market share from your products? Madness.
I feel like PR and social media are going to win
I guarantee it's not even women making that decision. It's some woke digital marketing graduate who wants to capture the zeitgeist. I'm glad I don't use internal methods of sanitary protection as I would stop buying tampax for this nonsense stunt
I haven’t bought tampax for a while after discovering a cheaper organic brand but when caught short I’d often buy them as back up. Before that I used them for many years. Not anymore not even as back up.
The likes of Tampax and Always are doing a great job at alienating their target audience who have been buying their products for years. Great marketing strategy.
The likes of Tampax and Always are doing a great job at alienating their target audience who have been buying their products for years. Great marketing strategy.
I'm now menopausal but, if not, I would definitely stop using.
I'm a woman not a person who (used to) bleed!!!
Not sure if this has been covered as Ive just discovered this thread, but has anyone else noticed the huge rise in teenage girls deciding to be trans men? I wonder if this erasure of women and the shame it brings is part of that? As well as the fact Girls tend to feel awkward about their bodies in these years and are now told quite forcefully online that it must mean they are trans.....its concerning.
I certainly believe there's a lot of social media based peer pressure.
I saw something a while ago that the rise in teen girls being trans men is a lot lot higher than the opposite, and I think there has to be something more to it than the old "they are coming out now as its more accepted, they've always been there"
Social contagion as well - it's the new anorexia.
The thing with anorexia though, you know its bad, you can say thats bad you need help, with this you are shot down as a bigot etc if you show concern.
The teenage years are tough. From age 10, 11 onwards girls are sexually objectified by boys and men. I know I was. Boys at school asking me if I was “frigid” (I didn’t know the word), talking about ‘2 girls 1 cup’. I imagine it’s even worse these days with porn as prolific as it is, especially the violent and degrading nature of it. If someone said you could opt out of puberty and avoid the horrid parts of growing up and being objectified and the pain of periods etc, I think many girls would desperately do it. It’s so so sad.
I don’t think it’s a coincidence that there are many reports of young girls “detransitioning” over lockdown, away from peer pressure and prying eyes.
Joe Rogan did a great podcast with Abigail Shrier who wrote a book on exactly this topic called "The Transgender Craze Seducing Our Daughters." I highly recommend having a listen!
sO iNcLuSiVe
This ain't gonna make we want to buy your bodysuit, sorry
This ain't gonna make we want to buy your bodysuit, sorry
If this was the case there would be women of all ages now coming out as trans. And it just seems to be the teens
I often think social media has become like a surrogate parent/sibling rolled into one for some impressionable young teens and preteens. It has also become its own Agony Aunt, for those girls wanting to know more about themselves, relationships and the world around them.
So the only problem is how that information is moderated. If only one option dominates all others then clearly a young mind will be influenced to think and act that way, because that person will think its the right think to do for a person of that age.
In the old days I guess such things would be called a fad or trend, that would last a couple of years before something else came along to influence the mindset of the young once again.
However, I rather think in this contemporary age there is so much peer and social pressure to adapt, conform and control that the New Normal is very much here to stay, and that old concepts and idealisms from the past are to be suppressed and ridiculed - another form of cancel culture if you will.
We're entering a New Age of gender identification, and the ball is very much rolling.
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