Sorry, but I don't get what the problem is with selling 'gifted' items. If someone gave you a sweater and you didn't like it, would it be wrong of you to sell it on poshmark? I don't get what about it is so upsetting.
That being said (that I disagree with comments criticizing influencers for selling gifted items) I think a lot of what Freddy says is totally vapid. She always calls things "classic" and "timeless" without actually explaining how any of the garment's attributes make it so. And she uses the same, like, 4 words to describe everything highstreet she buys. I think she'd even be hard pressed to define a true 60s silhouette. I hate how she doesn't seem to have any historical concept of fashion beyond "well, the 60s happened" and she barely even seems to understand what went on during the 60s. It's so weird.
I sometimes wonder if influencers stay away from talking about anything intellectual or approaching their style from a historical perspective because it would lead consumers to question their own choices more or something, and that's not what sponsors want.
Her friend Amy Nev also gets under my skin. Amy seems driven which is cool, but I suspect that she is more financially dependent on her fiancé than she lets on, which is whatever except for that she is constantly going on about her "hustle" and her "grind". At first Amy's videos seem interesting because it seems like she's telling a story about her battle for success, which would be cool except for that it ends up being every video. It ends up coming off as Amy being super full of herself since she's just talking about why she thinks she is so successful and a unique blogger over and over again. She also got invited to the British fashion awards and i didn't understand why but then I remembered she is skinny, beautiful, and conventionally attractive, and there are always hordes of girls like her invited to big fashion events just so designers, investors, etc can see their work on a nice canvas. Maybe she doesn't suck and I'm being harsh, but I am so skeptical of her "business" since she doesn't have that many YT subscribers or instagram followers. I wonder if she does more internal fashion work that she isn't allowed to blog about. Does anyone know how that stuff works?
And even though, like I said, I don't get what is angering about influencers selling PR gifts since you know anyone with like over 200k subscribers or followers is getting tons of them, far too many to keep, I am bothered by how much influencers are basically just contacting brands and asking for free stuff. It seems like Amy's whole life is just contacting companies and asking them to send her things or send her on trips. I guess thats what influencer's do though? They're sort of middle men a lot of the time... Ask for free things. Get free or discounted things. Flaunt them on the internet. Make their lifestyle seem both enviable and relatively attainable. Rinse and repeat. I don't want to fault each influencer personally, necessarily, but a lot of what they do seems like it's kind of preying on consumer's insecurities by creating weird cults of personalities. Once again, that goes back to my question re: do brands stay away from working with influencers who have a strong historical understanding of fashion and/or a strong grasp on the machinations of the fashion industry?