Btw anyone knows how likes and views on titktok work? I noticed Rebecca posted some new tiktoks, she hasn't posted anything for months. She follows zero people now (since few weeks only, prior to that she followed quite few people) and she has around 22k followers (looks like this amount increased recently). But her new clip from behind the scenes of one photoshoot has over 200k likes and in the profile, when you look at the miniatures of the clips, it shows 4.3 mln views of that clip.
It seems quite impossible to me - the number of views at least - because the clip is 3 days old, is not a part of any tiktok trend/music hyp, it is definitely not viral and there are not as many followers of her account that could generate such numbers. It doesn't seem probable at all to have 4mln views of it - I am giving benefit of the doubt that it might be a tiktok glitch - I am not a tiktok specialist so I have no idea how it works really and how often things like that happen (also with the likes that are quite disproportionate when you compare to her other videos). It would be interesting to know, not just because of her
I'm going to expose for myself for
wasting spending too much time on TikTok but:
It's not a glitch and it's really normal for TikTok. It's because of the algorithm! On TikTok, people usually get most of their content from their "for your page/FYP" which is essentially a personalized algorithm selecting content for them based on the type of content that they've engaged with in the past. So most of the content you're engaging with isn't from accounts you know or follow.
TikTok will first put your content to a limited cohort of viewers. And if it does well (in terms of metrics like whether the user has watched the full TikTok, has liked it, saved it, shared it, commented, etc), then TikTok's algorithm pushes the video to more people. So that's why there are so many cases where a TikTok account will have some videos with way more views, likes and comments than you'd expect from their follower number.
When I used to post videos of my pets on TikTok, I only had a few hundred followers, but some videos blew up and had hundreds of thousands of views. It's often the video you don't expect to be popular. TikToks don't need to be a part of a trend or music hype or whatever to go viral.
I'm pretty sure I've actually seen Rebecca's viral video on my FYP (which is fashion heavy) and I didn't realize it was her! I can see why that clip in question would go viral; it's short, silly, and provides an insider look into modelling versus her other Tiktoks which are the typical "look at this hot model" content.
TLDR: pretty normal for TikTok thanks to the algorithm/FYP