I definitely agree with this, these days it seems a lot of Lando fans are from outside of Britain.Isn't that reason called George? Now that he moved to top team, I feel like he is much more loved by Brits than Lando.
I also think that comes from people liking the same groups of drivers. For example, most fans of George are also fans of Lewis whereas more Lando fans seem to be Max fans so that has definitely exaggerated the gap the past year or two.