One thing he wasn’t prepared for was one of his post-match interviews to go viral, watched by 15.8millions users on X, formerly known as Twitter, as he unwittingly attracted a new army of admirers. Some of them asked, “Who is this football manager?” and others declared him to be “the type of man you save before your kids in a fire”. One user said, “Get this man out of the relegation zone immediately. A face like that doesn’t deserve this.”
Edwards squirms at the mention of it, saying he found it “embarrassing” and “a bit weird”. His wife laughed it off, but his teenage daughters hated it. His son, who is far more impressed by
Erling Haaland, was non-plussed.
The spotlight on a Premier League manager can be fierce and unforgiving — and yes, sometimes “a bit weird”, even if few of Edwards’ peers can relate to his social media popularity.