Admittedly, if she did a gift video with £2000 handbags, there would probably be some backlash. Fleur knows she’s loaded and that she’s at risk of alienating her followers by showing too much of that.
She scales it back to appear relatable, ‘I saved up for this for ages’ ... and maybe many of her followers buy it. Most people don’t perhaps realise she has the wealth she does. It’s pretty obvious she’s wealthy, but she tries to hide how unbelievably wealthy she is. Most of us here are
when we realise Mikes family owns Available Car. And that’s before you look up the accounts.
I think where she runs into trouble is she seems self conscious and embarrassed of her wealth. It’s not a bad thing, she’s not boastful and I appreciate that very much.
But the ‘I saved up’ and ‘we’re renovating slowly’ feels patronising to people who genuinely do have to wait years for a new kitchen or an overseas holiday.
I appreciate her attempts to be humble, and I think she has a genuine interest in shopping sustainably, but she has to tread carefully so as not to come across as patronising and insincere.