“Dated and formulaic” is exactly it. There’s not a thing in that house that isn’t mass produced and/or pushed heavily on Instagram. He did an aerial shot of the “play room” the other day and I think they now have one of those plastic outside storage trunks in there, the kids rooms all look like youth hostels they’re so barren.Haha. Other things on her mind perhaps?
His ads are so very very poor. Don’t brands look at previous effort (and engagement)? The Mark Warner stuff bombed. Poor content, and a lot of criticism in the comments. It’s not great.
Interesting to think about the target market. My family is probably in the income bracket he’d like to aim at. Although the Mark Warner would be a stretch for us for what you get - we have cheaper holidays that offer similar but aren’t branded. But I see him as hopelessly naff. The worst kind of try-hard lifestyle. The house is dated and formulaic. The breathtaking amount of tone deaf privilege in every post. Random focus, exploiting his children the whole time, including their medical conditions. And dull, dull, dull.
The products he’s advertising aren’t particularly interesting. And all the reels of Clemmie wearing sack-like dresses in various locations are just mystifying.
Did I dream that they’re doing an outdoor shower? For what? They don’t have a swimming pool and their garden is overlooked on all 3 sides isn’t it…? Wild.