I actually think Emma knows she's boring, which might be contributing to her current malaise. She's in a creative rut that can't be solved by just buying more designer bags. Her "style uniform" is so limited to the point where there isn't any room for fun or originality. Even if you said "I only wear black, gray, and navy", you can still plan interesting outfits by playing with different silhouettes. Or if you're like "These silhouettes work for my body" then you can incorporate color and pattern. She says NO to color, NO to prints, won't deviate from jeans and blazers, doesn't like dresses or skirts, and just plays it safe in general. Even she's getting bored of herself.