I wonder if all this coincides with her having joined Gleam, if she's signed with them, and is tied by a contract, maybe she's not been able to cope feeling obliged to take work offered her way, as in she formalised her social media influencer role by joining Gleam but then regretted making that move.
When she joined gleam she was already a few years solo influencing, and she certainly could read the contract beforehand and could've asked people that are already with gleam. She wasn't a 18yo newby. She knew herself and knew what she was doing. I wonder if she even is still with gleam. Because I can't see how.
My theory is that she was/is miserable the whole time, Simon wasn't having it, they had a break, she had neither the motivation to film nor did she have an editor (I guess Simon would still have edited her videos, he can do that remotely).
She tried to fix her mental space, month after month passed by, money was getting less and less, Simon moved back in hoping she has changed. She got a dopamine kick because he was back, started to work again but the dopamine kick wears off... I wait for a rinse and repeat..
Don't get me wrong, I like Emma. I wish her all the best. Having mental health problems is not easy, especially when your whole existence is bound on it (money and relationship with husband). The stress this is causing doesn't help in getting better.
I think it's good she started again even when the content is boring. There are only so many blazer/jeans/jumper videos you can make, but it is a start.