I get strong eating disorder, especially bulimia vibes every time I see that Little Owl woman. This showing extreme portions and underweight body is so dangerous for people on her page, including Emma to constantly see. Also I'm certain Emma intentionally buys clothes that won't fit as an excuse to have to go back to the shops and buy more. Before she even tries them on she announces she'll have to return some.
It’s part of the shopping addiction. Most people feel a short ‘high’ after buying something, but that feeling quickly goes away, especially if you don’t actually like the item as much as you had hoped. I think she buys clothes that don’t fit, and even clothes she doesn’t particularly like, just to get this high. Then, like you say, she returns them and gets some money back, and oh now she’s in store anyway why not have a look around? The cycle repeats itself. Same with food - eats appealing junk, has a sugar high / fat satiation that feels amazing but wears off quickly, eats more junk
I agree LO is either purging or not eating most of the food she posts (or a mix of both). I’m a similar size and while I have a bad diet / habits, I don’t think it’s possible to eat that much crap and maintain the weight without going to extremes! She cannot even claim it’s down to her metabolism as she was much bigger in the past. I almost feel sorry for Emma as LO isn’t helping her delusions