I truly believe the age of insta/ social media/ ads etc is dying and she won’t be able to live with this lifestyle forever. People aren’t buying it like they used to and people are become more and more aware of their presence online
I don't know. I think there will always be a market for this kind of aspirational content because people are bored, nosey or lonely. Social media is a way of entertaining yourself (I rarely see someone standing alone waiting on something or someone without them having a phone in their hand), connecting with people (even if they are constantly trying to sell you stuff) and monitoring how you are doing in life (a high tech version of keeping up with the neighbours). It fills a gap.
Content-wise, I think financial vlogging is actually on trend just now. We've had a wave of minimalism/decluttering content to balance out the previous wave of "hauls" and now we're getting a lot of financial advice/side hustle/budgeting videos. I think, if Emma worked a bit more on her content and brought something different to the table, she'd actually be doing quite well right now but she's not putting any effort into YouTube or Instagram.
I think the Poundland Appreciation Society (IIRC) is fizzling out as well. No-one really cares what's new in Poundland and, if they did, they could just, you know, pop in themselves when they are passing. This is the reason so many creators start losing subs - we could play a drinking game based on her videos and Instagram content because we have seen it all before a million times.
The smartest thing she could do is to pivot and maybe start concentrating on other areas instead of just money*. She's diabetic and probably about 10 stone overweight. Having weight loss and other health related content would be an interesting move - dieting on a budget, getting fit at any size etc.
* I really have no idea how she fell into "financial" blogging because she honestly seems terrible with money.
It is evident the wheels are well and truly coming off since they moved into the ‘chapel’ and I personally can’t wait to sit back and watch!
I'm glad that they aren't buying that $hithole of a place. At last, common sense prevails. There was a reason it was so cheap to rent. It shows you how much of Emma's thinking is about how she appears to the world versus what's practical. She just loved the idea of living in a chapel, even if it was a complete dive.