What makes me uncomfortable is these are potentially vulnerable people (someone who has suddenly lost their partner, she's talking about doing it for disabled folk etc) and she is sharing their story and home all over the internet. Is she being careful to protect their identity, where they live etc?
Also, she was planning to do "hacks" but ended up cleaning. Not sure what she expected but hacks are only any good if you already have some systems going and can improve them. They are absolutely useless for someone whose got into a state that they just don't know where to start.
Honestly think it's something cooked up in a mtg with her management company to increase engagement and find a new direction for when the kids are too old for her to flog them and her "day in the life" on the internet. It may give her the warm fuzzies but fundamentally it's all about the cash flow.