Not designer but not sure where else to put it and I know some of you guys are interested in how fashion brands go in and out of favour.
Just read an article about how Boden’s profits are way down and how they’ve lost their target market by being too trendy. I used to buy shitloads of Boden for my kids when they were young, the quality was great and while I wasn’t a fan of all the appliquéd animal stuff, they did a lot of really gorgeous things. Having 2 of the same sex I could hand it down and then sale it on. I got the odd thing for me but it was always a little conservative for my tastes. I still get the catalogue despite not buying for years and my god it’s expensive now and lots of reviews saying quality is terrible. Had a quick look at their website and it’s pretty damn frumpy
![Grimacing face :grimacing: 😬](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f62c.png)
and still rather spenny. Is anyone a fan? I think it’s sad when a brand falls on hard times but like M&S I think it’s lowered it’s standards, tried to go for the trendy market, failed and is now in a bit of no man’s land.