Love this ! I have a couple of her books and the bakes are full of sugar. I too can't stand seeing her wrists dripping in Van Cleef. They used to live in a very affluent area Marylebone and I just could not relate to her lifestyle. No transparency whatsoever.I’m new to this thread but thought I’d post because I’m so so glad I finally found somewhere to see what people really think, and that I’m not alone.
I‘ve been following Ella for a good 7 years now, when I first became Vegetarian. I found her recipes to be easy to follow etc, and visited the Deli a few times. However, slowly over the years, her brand has just changed for the worse. It’s become more corporate, thanks to Matt, and drifted away from the original message of making vegetables ‘cool’ and instead Ella has just slowly come across as all the more privileged, and never ever transparent about just how privileged she really is.
Firstly, I have always been supportive of her new ventures and products, visiting the delis or buying the new soups etc. But oh my god, some of the products on the supermarkets shelves are so overpriced for what they are. The new soups are just grim. Not a single grain of salt seems to have touched the recipe. They’re bland and just have no imagination or flavour. The new cooking sauces? I thought the brand was all about using fresh ingredients and making food from scratch to see exactly what goes in your food. And now they‘re selling their souls to the corporate machine to make manufactured garbage, selling it like it’s a quality, wholesome item.
Don’t get me started about ’Plants by DE’. It’s an absolute joke. I went there with a friend and we ended up paying £80 for cold and undercooked vegetables dressed up like some psyuedo-Michelin star bollocks, including £5 spent on the worst chips I have ever tried in my life. They also overcharged us on the bill which we asked them to take off. ‘Plants‘ is a far cry from the original deli, which was more wholesome, inviting and less elitist. It was also affordable, and the food wasn’t pretentious. The brand is clearly trying to push away the less middle-class and lower income households that could once afford the deli and replace with rich trust fund customers like Ella herself.
I always thought it was strange that her Instagram stories of May and Skye were muted, but it’s obvious that she’s trying to hide the live in Nanny. Ella needs to be transparent about her wealth, privalige, and how life is probably much easier for her as a rich, white, vegan who can afford luxuries in life such as a wrist dripping with Van Cleef, or a live in Nanny. There are people out there who can’t afford to be Vegan, or have a nanny, which Ella seems to constantly just be unaware of, in terms of what she puts out in the public eye.
I know this is a long post, but I’m just sick and tired of the hypocrisy and the direction of the brand. If you want good recipes, from a more humble perspective, as well as from someone who knows what they’re talking about as a dietician, try Pick Up Limes.
Deliciously Ella #2 Matt was the best birthing partner, feeding me coconut water and peanut butter
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Love this ! I have a couple of her books and the bakes are full of sugar. I too can't stand seeing her wrists dripping in Van Cleef. They used to live in a very affluent area Marylebone and I just could not relate to her lifestyle. No transparency whatsoever.
Petty but she definitely used two pans for this otherwise the rice and veg would be all mixed up rather than dumped cooked on the top
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Will this bother Ella's Kitchen? They are pretty established in the baby-food area.
Ella’s kitchen are big market players in the baby food industry for sure. And what they have are researchers and a team of people behind them that are qualified dieticians and experts (basically scientists). Deliciously Ella brand (Matt and Ella) are not NHS registered dieticians and neither of them have a degree in science. I absolutely don’t trust them to write a book concerning the diets of children. It’s stamping their feet into untouched waters which they have no expertise or experience in. It’s potentially dangerous. If I worked at Ella‘s Kitchen I’d be worried about DE entering into my market space. But the concept of encouraging people to eat more plant based and have a healthier, balanced diet is good.
100% this. I won’t know if you guys have heard of solid starts (if you don’t have kids you definitely wouldn’t have), but they have a team of paediatrician and dieticians and swallowing experts the whole lot who write guidance and food guide lines that allow for full nutrition and also chewing and swallowing development. I’m not sure what her book will involve but I would hope it wouldn’t be suggesting starting babies plant based without the proper guidance to ensure they get the adequate nutrition and eating skills. From memory her first daughter didn’t take to solids until over 1 year old… probs got sick of smoothie bowls every day
No doubt it will be Creamy. And Warming.
And simple, garlicky, and comforting
It will be HEAVEN
Clients? What clients???
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It’s a q&a by a nutritionist, not ella
I wonder why she is not posting anything personal anymore. It's just snaps of the show kitchen or commercialised photos etc.. Is it because DE is so big now? Do they have privacy issues?
Has she ,,retired'' from DE and is now only focussing on her studies and the kids? hmmm
Has she ,,retired'' from DE and is now only focussing on her studies and the kids? hmmm
All she does anyway is cook gooey creaaamy dreaaamy sauces and show her nutrition fake degree. Work work, she works and writes, matt works 24/48 non stop with his laptop. I never saw them go on a date, on a dance, somewhere, London is so vibrant, but they make it seem so boring having their life.
honestly if i was her I would have done this a long time ago, I wouldn't put personal photos on what is basically a work account. That said, most influencers do I guess
I think she did a poll recently asking if she should set up a separate 'personal' account people can follow and keep DE as the work account... probably just setting that up.
First of all, this thread is so affirming lol. Second of all, what is with the years-long pivot to GOOPy wellness? We came for lowkey vegan recipes, not for information on how to exercise and sleep, or how loneliness is as bad as cigarettes (girl, what??), etc... like, why would she think anyone would go to some random, basic heiress—who has access to the best possible healthcare, organic food, etc.—for information on their own health. If Ella cared about public health, she could tell her politician father to rally for food access and quality healthcare, instead of schilling her own sugary products for cash! Also, the Mental Health Foundation she supposedly donates to has such a laughably vague name, definitely a tax write-off. Are the encouraging commentators on her insta for real, or all they all written by some Matt-bot?
I can't even be bothered to hate read anymore. Matt made the brand so joyless.
There are regulated and accredited degrees out there. Depends on which one she is undertaking. Likely an airy fairy one that is not regulated.
They are “qualified”?!… not PROTECTED so by that, anyone can call themselves one…that’s why there are AfN registered nutritionists. They …qualified
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Doesn't she ever just fancy a bowl of Coco Pops or something?
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