BringingReality
Active member
I’m new to this thread but thought I’d post because I’m so so glad I finally found somewhere to see what people really think, and that I’m not alone.
I‘ve been following Ella for a good 7 years now, when I first became Vegetarian. I found her recipes to be easy to follow etc, and visited the Deli a few times. However, slowly over the years, her brand has just changed for the worse. It’s become more corporate, thanks to Matt, and drifted away from the original message of making vegetables ‘cool’ and instead Ella has just slowly come across as all the more privileged, and never ever transparent about just how privileged she really is.
Firstly, I have always been supportive of her new ventures and products, visiting the delis or buying the new soups etc. But oh my god, some of the products on the supermarkets shelves are so overpriced for what they are. The new soups are just grim. Not a single grain of salt seems to have touched the recipe. They’re bland and just have no imagination or flavour. The new cooking sauces? I thought the brand was all about using fresh ingredients and making food from scratch to see exactly what goes in your food. And now they‘re selling their souls to the corporate machine to make manufactured garbage, selling it like it’s a quality, wholesome item.
Don’t get me started about ’Plants by DE’. It’s an absolute joke. I went there with a friend and we ended up paying £80 for cold and undercooked vegetables dressed up like some psyuedo-Michelin star bollocks, including £5 spent on the worst chips I have ever tried in my life. They also overcharged us on the bill which we asked them to take off. ‘Plants‘ is a far cry from the original deli, which was more wholesome, inviting and less elitist. It was also affordable, and the food wasn’t pretentious. The brand is clearly trying to push away the less middle-class and lower income households that could once afford the deli and replace with rich trust fund customers like Ella herself.
I always thought it was strange that her Instagram stories of May and Skye were muted, but it’s obvious that she’s trying to hide the live in Nanny. Ella needs to be transparent about her wealth, privalige, and how life is probably much easier for her as a rich, white, vegan who can afford luxuries in life such as a wrist dripping with Van Cleef, or a live in Nanny. There are people out there who can’t afford to be Vegan, or have a nanny, which Ella seems to constantly just be unaware of, in terms of what she puts out in the public eye.
I know this is a long post, but I’m just sick and tired of the hypocrisy and the direction of the brand. If you want good recipes, from a more humble perspective, as well as from someone who knows what they’re talking about as a dietician, try Pick Up Limes.
I‘ve been following Ella for a good 7 years now, when I first became Vegetarian. I found her recipes to be easy to follow etc, and visited the Deli a few times. However, slowly over the years, her brand has just changed for the worse. It’s become more corporate, thanks to Matt, and drifted away from the original message of making vegetables ‘cool’ and instead Ella has just slowly come across as all the more privileged, and never ever transparent about just how privileged she really is.
Firstly, I have always been supportive of her new ventures and products, visiting the delis or buying the new soups etc. But oh my god, some of the products on the supermarkets shelves are so overpriced for what they are. The new soups are just grim. Not a single grain of salt seems to have touched the recipe. They’re bland and just have no imagination or flavour. The new cooking sauces? I thought the brand was all about using fresh ingredients and making food from scratch to see exactly what goes in your food. And now they‘re selling their souls to the corporate machine to make manufactured garbage, selling it like it’s a quality, wholesome item.
Don’t get me started about ’Plants by DE’. It’s an absolute joke. I went there with a friend and we ended up paying £80 for cold and undercooked vegetables dressed up like some psyuedo-Michelin star bollocks, including £5 spent on the worst chips I have ever tried in my life. They also overcharged us on the bill which we asked them to take off. ‘Plants‘ is a far cry from the original deli, which was more wholesome, inviting and less elitist. It was also affordable, and the food wasn’t pretentious. The brand is clearly trying to push away the less middle-class and lower income households that could once afford the deli and replace with rich trust fund customers like Ella herself.
I always thought it was strange that her Instagram stories of May and Skye were muted, but it’s obvious that she’s trying to hide the live in Nanny. Ella needs to be transparent about her wealth, privalige, and how life is probably much easier for her as a rich, white, vegan who can afford luxuries in life such as a wrist dripping with Van Cleef, or a live in Nanny. There are people out there who can’t afford to be Vegan, or have a nanny, which Ella seems to constantly just be unaware of, in terms of what she puts out in the public eye.
I know this is a long post, but I’m just sick and tired of the hypocrisy and the direction of the brand. If you want good recipes, from a more humble perspective, as well as from someone who knows what they’re talking about as a dietician, try Pick Up Limes.
Like others have said, she made so many nutritional claims and they all just conveniently disappeared from her earlier website with no accountability admitting she shouldn’t have been advising people or giving any guidance whatsoever.
