Depends on the context, though. I appreciate that screenshot is just one example, but the person on the left is clearly trying to change the subject and move on, but the person on the right keeps going.They did a good job with that slogan. From an old friend.
The worst I think personally was that your own friends and family turned on you for not complying with what you were supposed to do.
If I had a family member that kept trying to convince me I was wrong for taking the vaccine, I'd distance myself from them, too. I wouldn't mind having a conversation about it, but if they kept going, I'd find it annoying. I wouldn't try to convince them to get it, I'd just say "let's agree to disagree rather than fall out".
If they carried on, though and I avoided their messages, they might say "Ensay turned on me for not following the narrative!" whereas from my viewpoint I'd say "I stopped talking to <name> because they constantly tried to convince me I was wrong for taking the vaccines when I made it clear I'd rather avoid the subject".
So yeah, it's all dependent on context and whose side you listen to.