And her latest ad also riles me! Prime example of the co-option of dim mummy bloggers 'opening up the conversation' in order to subliminally push products onto the vulnerable (also see her previous 'not an ad' body positivity photo shoot set up by a self tanning company).
So this one is an ad for Johnson and Johnson, (but you wouldn't know at first glance thanks to their sneaky @jnj insta handle). Ostensibly a conversation about removing the stigma around taking anti depressants (something I am all for), but when this is pushed by a multinational pharma conglomeration seeking to maximise their profits, this is all kinds of wrong in my opinion. This kind of advertising is so shady and subliminal. I wonder how much she was paid for this and how much 'research' she did on them. As one of her more astute commenters points out, Johnson and Johnson has been a key player in the US opioid crisis amongst many other scandals. For me, this is amongst the shadiest and grimmest type of advertising. Helping to rehabilitate big pharma's image, pushing the boundaries there, Clemmie!
Edited to add that the comment that mentioned Johnson and Johnson's role in the opioid crisis has been deleted, natch.