babs lies regularly - she fabricates, embellishes and dramatically exaggerates stories on a daily basis, and her parents and sister don't question her obviously bizarre and irratic behaviour, even when they must be aware that half the stuff she posts isn't accurate.
and ofc i'm pleased that ethan won, but even if that IS true, he's still going to feel rejected and second best, because he hasn't simply been congratulated - the whole situation has been twisted to ensure that babs herself is highlighted as the winner, with ethan playing second best, as always.