I’d imagine it’s because Louises ‘brand’ is quite.... what’s the word? Safe?! Louise is very inoffensive in terms of the stuff she posts, and the sponsors she accepts are very onbrand. Like you wouldn’t see Louise flogging fabletics. BM is very money oriented and just takes work for the sake of money and wants what Louise has, despite Louise being around longer and working harder (I know there’s going to be some that disagree with me but actually I really like Louise, she takes time to reply to DM’s, or answers questions on her Instagram I’ve always found), she always asks Darcey if she wants to be on camera instead of just shoving it in her face. If you watch the “how we met” video they did, it was pretty obvious then how stalker like BM was. I think Louise just had enough of BM. She’s loud, crude, and a little bit stalkerish.