Zoe Sugg #27 New year same boring Zzzoella

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Lilykins

I’m watching vlogs from 2018 and I’m honestly staggered by the difference between then and now - it wasn’t even that long ago. In 2018 she seems so much happier, inspired and fulfilled. Lots happening with Zoella beauty and lifestyle that she honestly seems to enjoy, writing cordially invited (which I know was a shit show but still she seemed to enjoy the process - who wouldn’t), being at the office, socialising with a wider variety of people, seeing her Mum, Joe etc. Lots of ‘get up and go’ for Zoe. Her style was cute and seemed very her, same with make up/hair. She looks good! Weekly vlogs that she seems to enjoy and aren’t just an excuse to shoehorn an ad in.
Cut to 2019/beginning of 2020 and I feel like it’s almost a different person - the vibrancy seems to have dimmed, the vlogs are a chore and she seems to hate it, no hint of any of her brands or any meaningful work that she enjoys, and her social circle reduces. Her style becomes tracksuits and chunky trainers which do nothing for her, those god awful hair extensions appear and she just becomes so bland? I don’t get it, what happened?!
 
Reactions: 22

lizzolyn

This came up on my Tik Tok for you page and my mind immediately screamed Zoe!!!


 
Reactions: 7
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kappnsdaughter

To be fair, I think it's pretty difficult to have any idea of the state of her mental health, her daily life, her possible other business etc. since we see only 1% of her life, which "coincidentally" is the days she only lounges around watching tv. Which as someone who genuinely enjoyed her vlogs a few years back is super disappointing. But I think, as many here have said many times, it's clear that she does not enjoy youtube or being an "influencer" at all anymore, and is just doing it for the quick and easy extra income, since at least half of her insta and youtube posts are ads.
I'm pretty sure she has other sources of income, and does work, which she has and will never share with her online audience, which I think is fair. But I also think her current content is super lazy, and that she should either make more engaging content or just quit completely
 
Reactions: 14

bupbupamericano

Unfortunately, the standard is now very low for influencers. They can literally post a photo of dust and it will get engagement.

If anyone was going to become an influencer, now is the time to do it. Just putting a tiny bit of effort into content would see them soar.
 
Reactions: 15
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xoxo_a

The tomatoes must be referred to as “toms.” (Remember when she used to shorten every word? I haven’t watched her a while, so I’ve got no clue if she still does that. I hated it!)
 
Reactions: 14
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navybluewolf

She's one of those women that thinks having a boyfriend is the be all and end all to life. She would rather be in a sexless, boring relationship than strike out on her own. To her, being single is being a failure. I really hope Alfie stops being a little pussy and just breaks it off, but he won't. Only then she might change, a tiny bit.
 
Reactions: 28
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