I watched her 'What I Eat in a Week' video last night and had so many thoughts. As the poster above has already stated, this sort of fad diet promotes an unhealthy relationship with food and I just don't understand how anyone who proports to understand the complicated relationship a lot of people have with food and their body could take money for a SlimFast ad. It's great that Amelia can do a diet like this without slipping into disordered eating habits, but for a lot of people that is not the case. Two seconds worth of footage where she says "remember kids, you can have wine and do slim fast!!!!" isn't enough. The responsibility influencers have to their audiences reaches far beyond that and it baffles me how a lot of them don't seem to grasp this.
This sort of ad would have easily influenced me a couple of years ago (and it wouldn't have even been labelled an ad, even worse!) I would have probably tried it, lost some weight and then put it all back on after going back to "normal" eating, which would just further my hatred for my body. It has taken me a long time to get out of the never ending cycle of calorie restricting, binging, working out to "earn" back calories, cutting out carbs etc and to see someone who says that they love themselves promoting this type of diet is pretty disappointing, regardless of whether I like her usual content or not. The women is eating a bleeping cereal bar for her lunch and having two part dinners for Gods sake. Yeah, totally healthy and normal eating habits.
To me, this whole thing just proves that:
A. Amelia doesn't love herself, and isn't in a place where she accepts herself for herself as she claims to be. As I have said before (broken record) I have no problem with the concept of being happy with yourself and wanting to improve, but if that is how you feel you lose weight in a healthy, balanced way that is conducive to loving yourself, i.e. eating healthy, well balanced, nutritious food and exercising for strength, wellbeing and fitness levels. And;
B. has no bleeping money.