We only watch streaming or live sports so I don't generally see a lot of adverts, but one shown during the football yesterday has made me absolutely furious!
2 woman, maybe 50 years old. One asks the other if she fancies a night out. The other replies 'what with my weak bladder'? Now instead of marching her straight down the doctors like a normal person would, the friend laughs and says she should wear these knickers that 'absorb all the liquid'. So a nappy then?
Cut to pair enjoying a night out with no wet patches. The voice over then mentions 'bladder leakage during the menopause'.
Where to start with this? Firstly it is not normal to piss yourself so badly that you can't leave the house, at any age - let alone middle age. Secondly the menopause gets such a bad rep anyway, let's not scare women into automatically thinking they'll become incontinent. And.....it was shown during the football? Who's bright idea was that - just another reason for men to take the piss (literally) out of us?
And breathe....