How do the Slackers get away with categorizing themselves as a travel channel? They never cover the basics of travel. Will occasionally indulge themselves with a trip, particularly if it's free, only showing what the experience is like when forced to (thinking of the cruise here). Even before Jackson it clearly was not a resource anyone could count on to plan a trip by, and since the summer of '19 it was clear they were switching all focus away from the parks.
Well, why does it matter what category their channel is in?
The categories determine a number of things such as ability to comment, to monetize and most importantly the ad rates paid per proper view.
Before the covid shutdowns travel channels brought in among the best ad payouts on YouTube. The travel related advertisers had deep pockets and were fighting for the ad space on channels that had the most views. Since the covid shutdowns and travel restrictions the advertisers are playing it smart and keeping their marketing funds controlled. YouTube income has dropped substantially on the effected channels. I'm hearing it is 1/2 of what it was as all the travel companies are hurting. I have not personally seen any numbers to support this but it sounds about right. That's why category is important.
The drop in income wouldn't matter so much if TTT was still pulling in the views and retaining their subscriber base while adding new.
But the views aren't growing at the same rate as the new subscribers. They're loosing the interest of those who had subscribed more than they're gaining new followers.
Alternatively, while the income on Travel has dropped, the shutdowns, health concerns, anxiety and boredom have driven massive number of viewers to channels focused on meditation, gaming, DIY/education and, yup, family. It would make perfect sense that their ad rates have increased accordingly. Again, I've not seen the advertising rate numbers, I'm sure they're out there, but Alpha is a huge marketing company who knows what it's doing and would make the changes quickly.
At this point in time it would be well played for them to change the category from travel over to family. They can always switch back.
Their alternative is clickbait... put "Disney" in every title and hope for the best.
So I never answered my first question, how do the Slackers get away with calling themselves a travel channel? I think it comes down to the fact that most of their fan base was comprised of Disney or Universal theme park fans at one point. Who were the biggest paying advertisers? Yup. Disney and Universal. The cruise industry in general was ramping up ads too. They only cared about reaching people who had interest in travel.
That's all changing. Well, what isn't changing in 2020?