Only reason for this £100 challenge is views -Lazy has noticed the Sassybelle last video has taken in 229k views (how many bought??).It really is but views are so tragic now (68k yesterday, 81k the day before...) Desperate times!
So in one way yes Izzy should be getting some of her wages to buy what she wants or hang out with her friends (hopefully a new coat) but not to bump up the views for the failing main channel.