I think in the beginning she genuinely just wants to record the renovation process of the house. However, she soon learnt that she could acquire things thru her IG posts. It started with little things like silk pillows, candles, eye masks. Then as time went on she realized she can not only be gifted clothes & bigger stuff (Italian coffee machine, kitchen aid mixer etc) but she can actually earn money from that hated AD/Aff links even though again and again and again she tells people that she earns pittance for each swipe up buys.
I truly believe that her business is not doing well that’s why she pursues being an advertising billboard, no matter what she says. And I’m not fooled by her “happy” face and her “positive” attitude. One bad circumstance & she will fall apart, I’m sure.
And how many sparkly tops, jeans or maxi dress can one person have? The materialism is unbelievable!!