Alex is one of those people who feels entitled to piles and piles of cheap stuff because she likes it and she likes the novelty of shopping constantly and the dopamine hit. She doesn’t want to change her habits for the better and will find every excuse under the sun to justify it. Even if it wasn’t her livelihood she would be the same. It’s not like she has to pick and choose - she has the luxurious options as well. And as an influencer shes encouraging this behaviour in her audiences. How many jumpers does she own? Of course an item can be seven years old if it’s one of 40 similar items you own so it’s barely getting worn? The concept of owning clothes for a long time does not exist in a vacuum, it all goes hand in hand with owning fewer items, taking care of what you have, and being more deliberate when acquiring more. This is at odds with influencing so influencers will always be looking to find chinks in the armour to get us on the over-consumption bandwagon like they are - which then provides them with a lucrative income
If anyone is looking for an antidote to Alex’s endless consumption masquerading as fashion content, I have been enjoying amysmilovic. She oozes her personal style and is able to break it all down. Her main thing is finding your style & moving away from a wardrobe divided into items for work/home/going out - have fewer items in a united wardrobe that always work hard. In a lot of ways she is living & breathing (& sharing) what Alex is faking. The last few times I’ve been tempted to buy impulsively, I’ve watched a couple of Amy’s TikTok’s and it’s given me pause for thought. (Still a privileged thin white woman aesthetic which should not go unacknowledged.)