I apologize in advance if you are not here for it, but I am having a rage moment.
Followed Anna since her uni days but with a heavy heart I have unsubbed (I feel like that is the case with several of us).
It's just the lack of effort and the failure to see things from a different perspective. I mean, how she talks about money to seem more relatable while in her new house, with clothes easily worth thousands even if they were "in the sale!" regularly popping up...just from having a short look on her insta I could see several new Toteme pieces, the row shoes, re/done jeans to be used for pregnancy (that she said do not fit any longer- good use of around 200 pounds).
The capsule thing doesn't fit her lifestyle any longer...be it the wardrobe, the makeup bag, all the other edit moment moments.
The poor editing, the very obvious deleting of comments (I had a snoop around her YouTube this morning and compared views to ammount of comments and it is so obvious). Yes they earn the dollars but in all honesty, if she is losing viewers like me who I would say are within her ideal demographic (same age, started following from the start of youtube etc) who else is she losing? Like someone just mentioned her subscriber count went down to 497.000 on her profile.
In all honesty and trying to be objective, I don't see Mark and Ofmark being able to live the lavish lifestyle they have got going on long term, and I see them both having to get normal jobs eventually. They don't care, and they are quite frankly being blind to the fact that subscribers actually are the reason they can have the life they have right now. If numbers go down so will collab opportunities and everything else. By the looks of it we are getting a bit tired of hearing about bird seeds.
Edited for typos.
Completely agree, it's time for a proper revamp. Everyone can see that she's moved way past the capsule-crap by now, which is okay but she still tries to portray herself as a minimalist organisation queen. If she doesn't accept and acknowledge that her life has changed her channel will continue to die a not so slow death. People change, it's okay, but she's being disingenuous and inauthentic about it. It's not 2018 anymore, you never had an actual capsule wardrobe, a lazy susan doesn't make you a organisation guru.
Also capsule makeup bag, what a load of bollocks. In her video today she shows a fuckload of product lying around in the bathroom...stop the bullshit
The whole thing of Mark (apparently) deleting comments makes me uneasy. I can understand that perhaps he’s talking more of an interest in the business now he’s working on it FT and he wants to ‘protect’ his pregnant wife, but there’s something a bit controlling about it that I don’t like. One, it’s the fact that there are now loads and loads of ‘isn’t Mark great‘ comments which seems a bit narcissistic and seems like something you’d do if you wanted to convince your partner that you’re brilliant - it feels a bit gas-lighty. Two, even if Anna wants to live in a bubble of nothing-but-nice at the moment it doesn’t make good business sense to ignore any less positive feedback because ultimately, it might be right and to fail to listen to what your audience is saying is going to harm your business. Anna might be the one in charge here and if she really doesn’t care and doesn’t want to listen, then fair enough. But if she’s genuinely not fully aware of what’s happening and Mark’s taken over a bit then that’s a bit worrying.
No progress without feedback. Deleting comments that aren't completely arse-kissing, critical or suggest changes only ensures that your content stays the same while the viewers and their taste in content changes. If you don't get with the time, your channel will die as so many others have before who didn't take feedback seriously.
For me it's a sign of maturity to be able to accept criticism and not kill the source. A few years a go I would throw a fit when someone criticised my work, today, I'm grateful for any pointers to improvement (mostly, lol)
The girl next door-image she's been trying to portray for a decade is just not believable anymore, you're in your 30s girl, the "how you doin fellow kids"-vibes are strong...
(obvs she's still young but I'm in my mid-twenties and can't even relate to her, how tf are people younger than me supposed do it?) She's overusing the same five phrases to make herself seem more in touch with the young audience but it's just so cringyyyy. No amount of moments or yaaas can cover up that she's basically a grandma in a million pound mansion.