I feel like that for a few years now, there's been no barrier anymore when it comes to shamelessness. Influencers used to space out ads between organic content but now every aspect of their lives is monetized. Every Instagram story or post is an ad or includes affiliate links. Every glimpse of their life that they share is a sponsored holiday, free clothes or a free meal. The products they use when cooking or baking - gifted. Every question they ask is a beg for a brand to contact them for freebies.
I wouldn't be surprised if she's putting recipes behind a paywall next or makeup and fashion recommendations. And if she wasn't so isolated and disconnected from other influencers, she'd have a podcast by now as well. She could even copy what travel influencer do and sell maps with the places she went to on her free vacations and the restaurants she ate at. Lots of money to be made with child related content too that the mumsnet crowd can latch onto.