That really annoyed me. Being relatable is all good but some people are looking for escapism, inspiration or just a bougie gift guide? I'm not on youtube for zara hauls. They just ruin it for those of us who are interested in her lifestyle. I don't understand why those people watch her knowing that her family is rich, if they're going to have an issue with it.
I think part of the issue was she always sort of downplayed her family's wealth and tried to act relatable, so people felt betrayed by these random reminders of how rich she really is. Like she talked about food at uni as if she were a broke student, then went home and got $1000 boots for Christmas as just ONE of dozens of lavish gifts.
I think if she just went full luxury vlogger she could lose some followers, but would also gain new ones. On the other hand she still desperately wants to be some badass goth/punk chick with all her tattoos, piercings, and preferring Zak's giant black tees over any of the designer pieces in her wardrobe. So it's possible she'd struggle at either thing, but also possible she'd find a niche she really excelled in if she were just openly true to herself.