Sophie Shohet is one of the few "influencers" I have time for. She has alot of experience with luxury bags and provides really great reviews of the quality and functionality of bags, with insights based on long-term experience using the bag rather than a boxfresh immediate take. I find her economic analysis of bags really valuable as she has long term knowledge of price rises and how the industry works.
Like many have said, her style (black, white, pink) may not be to my personal taste, but she is true to herself. And isn't that what style is? I think unquestionably she has "style", her own distinctive and coherent appearance that brings her joy, which I think is more timeless than the beige greige brigade of influencers. Every promo she has done seems to come from her personal taste and so her enthusiasm registers as authentic.
I started subscribing during lockdown and what struck me the most was her relationship with her followers, genuinely enthusiastic about interacting with her subscribers and the channel community. She is always taking time to read their letters and respond in an engaged way. She does so many give aways, sometimes from her own pocket, much more often than influencers with twice the number of subscribers. She gets a lot of mail and personal gifts from followers, not just brands for PR, beyond that demonstrated by other influencers mentioned. I think this shows how beloved she is by her community for her authenticity and reciprocating their affection.