She has a marketing company.
I think she's truly thankful for what she's got... and talks openly about her past debts as a student and her eating disorder.
She always discloses ads and gifts etc.
I like her.
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- Notice
I think she's truly thankful for what she's got... and talks openly about her past debts as a student and her eating disorder.
She always discloses ads and gifts etc.
I like her.
Pambo
Well-known member
I think her and her husband are the real-deal in terms of business success - either that or lottery winners. She ain't buying fakes and those cars of theirs ain't freebies for a couple months, that couple have the financial wherewithal to walk in the showroom and pony up the reddies for a Lambo. YouTube could close down tomorrow and it wouldn't affect Sophie one iota. Whereas inthefrow, Lydiot and 99% of the rest of them would be immediately unemployed and probably suicidal.
I do wonder though, if her husband isn't the bigger success? What is it she does again - web design or marketing or something? And her story is she went from office grunt to her own company/contractor? I don't think a contractor's wages would be Lambo money, certainly designer handbag money, but they look like the millionaire lifestyle rather than the doing-very-well lifestyle.
But I like her. She doesn't annoy and comes over as quite matter of fact and down to earth. I like her spending spree vids.
On the other forum-that-shall-not-be mentioned, I read someone saying she used to be overweight and it's like she married her husband not realising she could do much better.... which given the lifestyle he's given her/adds to, has to be just about one of the dumbest things I've ever read. Like, how much better could she do?! The hawt, broke bartender in Faliraki?
I do wonder though, if her husband isn't the bigger success? What is it she does again - web design or marketing or something? And her story is she went from office grunt to her own company/contractor? I don't think a contractor's wages would be Lambo money, certainly designer handbag money, but they look like the millionaire lifestyle rather than the doing-very-well lifestyle.
But I like her. She doesn't annoy and comes over as quite matter of fact and down to earth. I like her spending spree vids.
On the other forum-that-shall-not-be mentioned, I read someone saying she used to be overweight and it's like she married her husband not realising she could do much better.... which given the lifestyle he's given her/adds to, has to be just about one of the dumbest things I've ever read. Like, how much better could she do?! The hawt, broke bartender in Faliraki?
SunfleurCure
New member
Sophie Shohet is one of the few "influencers" I have time for. She has alot of experience with luxury bags and provides really great reviews of the quality and functionality of bags, with insights based on long-term experience using the bag rather than a boxfresh immediate take. I find her economic analysis of bags really valuable as she has long term knowledge of price rises and how the industry works.
Like many have said, her style (black, white, pink) may not be to my personal taste, but she is true to herself. And isn't that what style is? I think unquestionably she has "style", her own distinctive and coherent appearance that brings her joy, which I think is more timeless than the beige greige brigade of influencers. Every promo she has done seems to come from her personal taste and so her enthusiasm registers as authentic.
I started subscribing during lockdown and what struck me the most was her relationship with her followers, genuinely enthusiastic about interacting with her subscribers and the channel community. She is always taking time to read their letters and respond in an engaged way. She does so many give aways, sometimes from her own pocket, much more often than influencers with twice the number of subscribers. She gets a lot of mail and personal gifts from followers, not just brands for PR, beyond that demonstrated by other influencers mentioned. I think this shows how beloved she is by her community for her authenticity and reciprocating their affection.
Like many have said, her style (black, white, pink) may not be to my personal taste, but she is true to herself. And isn't that what style is? I think unquestionably she has "style", her own distinctive and coherent appearance that brings her joy, which I think is more timeless than the beige greige brigade of influencers. Every promo she has done seems to come from her personal taste and so her enthusiasm registers as authentic.
I started subscribing during lockdown and what struck me the most was her relationship with her followers, genuinely enthusiastic about interacting with her subscribers and the channel community. She is always taking time to read their letters and respond in an engaged way. She does so many give aways, sometimes from her own pocket, much more often than influencers with twice the number of subscribers. She gets a lot of mail and personal gifts from followers, not just brands for PR, beyond that demonstrated by other influencers mentioned. I think this shows how beloved she is by her community for her authenticity and reciprocating their affection.
mcdreamydreamy
New member
Agree what you sayI think her and her husband are the real-deal in terms of business success - either that or lottery winners. She ain't buying fakes and those cars of theirs ain't freebies for a couple months, that couple have the financial wherewithal to walk in the showroom and pony up the reddies for a Lambo. YouTube could close down tomorrow and it wouldn't affect Sophie one iota. Whereas inthefrow, Lydiot and 99% of the rest of them would be immediately unemployed and probably suicidal.
I do wonder though, if her husband isn't the bigger success? What is it she does again - web design or marketing or something? And her story is she went from office grunt to her own company/contractor? I don't think a contractor's wages would be Lambo money, certainly designer handbag money, but they look like the millionaire lifestyle rather than the doing-very-well lifestyle.
But I like her. She doesn't annoy and comes over as quite matter of fact and down to earth. I like her spending spree vids.
On the other forum-that-shall-not-be mentioned, I read someone saying she used to be overweight and it's like she married her husband not realising she could do much better.... which given the lifestyle he's given her/adds to, has to be just about one of the dumbest things I've ever read. Like, how much better could she do?! The hawt, broke bartender in Faliraki?
She is the one YouTuber truely thankful for PR products and never brag about wt she has
Her style might not be for everyone but her attitude is
Grantchester73
Active member
She's very sweet, and I have enjoyed her videos for about 10 years but lately there seems to be something so dull about the videos. The topics, the clothes, the bags. It seems like she's churning stuff out to pay the bills rather than keeping it as a hobby like she always says she does. Also, and I feel somewhat guilty saying this, but she seems to have had an awful lot of filler lately which doesn't seem to suit. I do like Sophie very much, and find her refreshing compared to others but my god her fashion sense is diabolical.
I think she has terrible taste but I still like her haha. I like her dynamic with David, they seem to have a sweet relationship and get on well. At least Sophie does things her own way and doesn’t just copy cat. It’s refreshing to see an adult woman with her own taste, even if it’s not my own
diand
Active member
From where I see it the hair and shoe choices are just a sign of her bad taste, I'm not sure if she's a sociopath or narcissist. I do agree though that I think the super sweet innocent persona could be false. I don't imagine she's a horrible person or anything but I doubt she's as cotton candy sweet as she makes out. Also, not sure why her choice not to have children has to do with anything, some people just don't want kids, and others do.
diand
Active member
I used to really enjoy her videos but she is just so damn boring these days.
Although I’ve never been a fan of her style and find what she wears tacky, she seems to have leaned into the tackiness even more lately. Everything must have a logo on, she’s now a walking billboard
!
My main issue is that she is just constantly rehashing the same videos over and over. Very dull. She doesn’t seem to have any interests outside of spending money and flash cars. She’s obviously not an idiot but she just seems a bit empty.
Although I’ve never been a fan of her style and find what she wears tacky, she seems to have leaned into the tackiness even more lately. Everything must have a logo on, she’s now a walking billboard
!My main issue is that she is just constantly rehashing the same videos over and over. Very dull. She doesn’t seem to have any interests outside of spending money and flash cars. She’s obviously not an idiot but she just seems a bit empty.
I'm surprised this thread doesn't have more action. The one on the other site had lots more comments.
Whilst I agree with the Sophie love to some degree- certainly in comparison to other influencers in the same category- she is not without problems.
For one thing, she's never been upfront about the fact that she came from money and married into money. She has a lot of clickbait-y videos about getting out of debt, but the truth is, whatever incremental debt she accrued in her early twenties was easily wiped off by the rich husband and/or family.
Not to mention, her videos about going from 'receptionist to director' are pure b.s. She started as an advertising executive on a good wage and even says so in most of her videos. She was never anything beneath that level and to exaggerate her "humble" beginnings just to draw more views is unnecessary. She would seem just as successful if she didn't try to make her present day success sound extreme, because it wasn't.
There is also the issue with her constant consumerism and reselling mentality. In itself, the pattern is not that bad (apart from the fact that it contradicts her advice videos on not getting into debt and it really is excessive which is shitty for the environment), but I take real issue when she sells on her PR gifts at near retail price (such as the red Gucci belt bag she sold last year or the year before). That's when you begin to see that her ethics are a bit questionable. It leaves a particularly bad taste that she resells gifted products (at near retail, especially) when she's already well off and doesn't need to be so greedy. She could use those gifts to raise money for a cause but has never done so.
Normally I wouldn't touch on how nouveau riche her over-the-top her style is, but it's in particularly bad taste that she's indulging in, promoting and recommending really expensive designer goods via her hauls during the pandemic. Most people were on furlough or just lost their jobs, many were ill with covid or lost family to covid, so for her to flaunt Chanel, Dior, Fendi, etc. during these rough times was a bit tactless. She could have put out more helpful content about dealing with anxiety during these times, ways she's filling her days, or even advice on how to start your own business for those who recently became unemployed. Instead it was Harrods every time she left the house or a massive online haul, when most of her viewers would have been wondering how to feed their families or whether they'd be unemployed the next week.
I understand escapism and light content to distract viewers from these stressful times, but she really has been laying it on thick!
Finally, her mail times once felt charming but now I can see that it's a very clever marketing tactic. She gets people feeling invested in her and her channel, guarantees they will return and watch in order to see their name shouted out and get their 15 seconds of 'fame' (and some use it to promote their personal business). Those who don't get their letters in this time will keep trying to get her attention, thereby keep watching to hear until they get their shout out, and often buy her gifts to ensure they get featured. <- Speaking of which, I feel SO uncomfortable with the fact that she accepts gifts from subscribers (in spite of half-heartedly claiming she doesn't want gifts). She can afford to purchase her own *everything* yet she slyly encourages people to send her things by showcasing them in her videos. It's a bit off.
Having said all of that, she regularly does giveaways (to increase her engagement, but nonetheless) which are greatly appreciated by her followers, I'm sure.
She also clearly discloses all adverts and always has done (she'd have to or her own private company would appear shady to potential and existing clients).
Also, unlike many others, she's very upfront about her botox and fillers. I personally thought she looked stunning before she started injecting, but to each their own.
And I think she has a very healthy balance in her life; her relationship with her husband appears sincerely loving and respectful, she has a life outside of YT/work but keeps her friends and family out of her channel out of respect, she has other hobbies (jewelry making) and she seems to have built some real rapport with her longstanding subscribers which is endearing.
I also loved her honesty around her cancer and anorexia. I really commend her for that because it's brave to be that open about those topics.
Whilst I agree with the Sophie love to some degree- certainly in comparison to other influencers in the same category- she is not without problems.
For one thing, she's never been upfront about the fact that she came from money and married into money. She has a lot of clickbait-y videos about getting out of debt, but the truth is, whatever incremental debt she accrued in her early twenties was easily wiped off by the rich husband and/or family.
Not to mention, her videos about going from 'receptionist to director' are pure b.s. She started as an advertising executive on a good wage and even says so in most of her videos. She was never anything beneath that level and to exaggerate her "humble" beginnings just to draw more views is unnecessary. She would seem just as successful if she didn't try to make her present day success sound extreme, because it wasn't.
There is also the issue with her constant consumerism and reselling mentality. In itself, the pattern is not that bad (apart from the fact that it contradicts her advice videos on not getting into debt and it really is excessive which is shitty for the environment), but I take real issue when she sells on her PR gifts at near retail price (such as the red Gucci belt bag she sold last year or the year before). That's when you begin to see that her ethics are a bit questionable. It leaves a particularly bad taste that she resells gifted products (at near retail, especially) when she's already well off and doesn't need to be so greedy. She could use those gifts to raise money for a cause but has never done so.
Normally I wouldn't touch on how nouveau riche her over-the-top her style is, but it's in particularly bad taste that she's indulging in, promoting and recommending really expensive designer goods via her hauls during the pandemic. Most people were on furlough or just lost their jobs, many were ill with covid or lost family to covid, so for her to flaunt Chanel, Dior, Fendi, etc. during these rough times was a bit tactless. She could have put out more helpful content about dealing with anxiety during these times, ways she's filling her days, or even advice on how to start your own business for those who recently became unemployed. Instead it was Harrods every time she left the house or a massive online haul, when most of her viewers would have been wondering how to feed their families or whether they'd be unemployed the next week.
I understand escapism and light content to distract viewers from these stressful times, but she really has been laying it on thick!
Finally, her mail times once felt charming but now I can see that it's a very clever marketing tactic. She gets people feeling invested in her and her channel, guarantees they will return and watch in order to see their name shouted out and get their 15 seconds of 'fame' (and some use it to promote their personal business). Those who don't get their letters in this time will keep trying to get her attention, thereby keep watching to hear until they get their shout out, and often buy her gifts to ensure they get featured. <- Speaking of which, I feel SO uncomfortable with the fact that she accepts gifts from subscribers (in spite of half-heartedly claiming she doesn't want gifts). She can afford to purchase her own *everything* yet she slyly encourages people to send her things by showcasing them in her videos. It's a bit off.
Having said all of that, she regularly does giveaways (to increase her engagement, but nonetheless) which are greatly appreciated by her followers, I'm sure.
She also clearly discloses all adverts and always has done (she'd have to or her own private company would appear shady to potential and existing clients).
Also, unlike many others, she's very upfront about her botox and fillers. I personally thought she looked stunning before she started injecting, but to each their own.
And I think she has a very healthy balance in her life; her relationship with her husband appears sincerely loving and respectful, she has a life outside of YT/work but keeps her friends and family out of her channel out of respect, she has other hobbies (jewelry making) and she seems to have built some real rapport with her longstanding subscribers which is endearing.
I also loved her honesty around her cancer and anorexia. I really commend her for that because it's brave to be that open about those topics.
ChickenWingOnAString
Active member
I really love Sophie, I've watched her for years.
While we have completely different styles, and like mostly different things style wise, I do watch her mainly for luxury research / to see what's in designer stores atm / inspo purposes, as she's always honest and gives great advice about the items, and doesn't seem to just follow the hype (which, i don't think she cares about).
She's really well spoken too and generally comes across really genuine and caring, despite her wealth etc. She's someone I genuinely feel like you could sit down and have a chat with, that would be lovely and not stuck up or judgmental just because she has more money.
I really hope she continues making videos, she truly is a welcome change from the instathots / young youtubers who think their shit don't stink.
While we have completely different styles, and like mostly different things style wise, I do watch her mainly for luxury research / to see what's in designer stores atm / inspo purposes, as she's always honest and gives great advice about the items, and doesn't seem to just follow the hype (which, i don't think she cares about).
She's really well spoken too and generally comes across really genuine and caring, despite her wealth etc. She's someone I genuinely feel like you could sit down and have a chat with, that would be lovely and not stuck up or judgmental just because she has more money.
I really hope she continues making videos, she truly is a welcome change from the instathots / young youtubers who think their shit don't stink.
Pulltheotherone
VIP Member
The harrods card gives pretty hefty benefits and rewards if used a lot.
I expect that is a bit of a draw.
I expect that is a bit of a draw.
I really like her too - the looks she puts together are sometimes very questionable, but I appreciate the fact she’s original and putting her own spin on things.
She really impressed me at the start of lockdown when she moved away from hauls and mega spending and switched to fashion advice and different content. She doesn’t always get it right (the letters segment at the end of some her videos makes me cringe so hard), but for me she’s one of the few luxury youtubers where I’m genuinely interested in what she has to share.
She really impressed me at the start of lockdown when she moved away from hauls and mega spending and switched to fashion advice and different content. She doesn’t always get it right (the letters segment at the end of some her videos makes me cringe so hard), but for me she’s one of the few luxury youtubers where I’m genuinely interested in what she has to share.
Sabbie
VIP Member
I can’t make Sophie out. I like her, but cannot get over the label whoring. It makes her look so trashy, it’s almost comical. And the shopping in Harrods to such extremes! One time they spent 8 hours in there. While all us minions are working the day away, they were in there for 8 fucking hours. 
Xeryfurty
Member
In the past she mixed up Royal Albert Hall with Royal Festival Hall whilst looking at the RFH. For someone who claims to be Londoner (I am convinced she lives in or near Guilford) its pretty telling…. That she is not often in London ( other than in Harrods) and definitely not culturally immersed. She went to Tate Modern once and was baffled by artwork.
---
Sorry but any person of any age, position or privilege may or may not want to have kids. Its called choice. My partner and I never wanted to have kids and we are tad older than Sophie. And yes, we live comfortably and many our friends are in similar position and also made this choice. And honestly only strange thing is that someone would think making personal choice is strange and voice it without second thought just because they cannot relate. I encourage you to have empathy in matters you might struggle to relate to. Everyone has right to live their life as the see fit.
On the other hand, I agree that Sophie seems to be in crisis. 1000s of bags and nowhere to go. More artificial flowers than Mrs Hyacinth Bucket. Ultra infantilisation of her style. The wardrobe she packed for Italy was ridiculous and she could have taken more pink bags rather than peeled of matte lady dior. She simply cannot put together a chic outfit.
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Onlywanttoclickonpics
Member
I love Sophie! She speaks so well and just seems so genuine. I love how she just owns what she likes and doesn’t necessarily go with trends. Nice to see someone enjoy clothes rather than wear for effect!
dashofdior
New member
It was her christmas shopping video that made me unsubscribe after 4+ years of being a loyal subscriber. While I understand she is pivoting to try and be more up to date since the demand for luxury videos and hauls like those she is known for has fallen, but i’m not a fan of the path she is taking (promoting fast fashion, shilling other products).
Her career videos are actually some of my favourites and she inspired me years ago to consider marketing as a career. I also admired that she has her own unabashedly tacky taste, which while is very different from my own style was interesting to watch. I liked learning about luxury from her but unfortunately I think she has wrung that towel dry for me. She’ll be just fine without my subscription but thought I’d add my two cents!
She’s a bit contradictory in her views because on the one hand she releases a video saying she doesn’t buy Cartier or van Cleef items because they’re oversaturated and you don’t get value for money compared to cost or non branded gold and diamonds and then in the other she is wearing and buying branded bags and clothes that are also the reason those brands have become oversaturated and why fakes are made and where some of those bags (Chanel) have quality issues anyway. I don’t understand her obsession with dior either, she doesn’t seem to have a personal style I can identify and often buys items and styles them in a frumpy way. Still, I think she seems genuinely nice and think she’s one of the more genuine/down to earth luxury youtubers
StockPhotoScientist
Active member
I think it's entirely fair that she's not everyone's cup of tea. But I also think the issues you point out with over-consumption of luxury goods is true of every single YouTuber who ends up with a thread on Tattle, and plenty who don't. Mel in Melbourne for instance just did a video with what looked like $8K worth of Hermes horse charms on the tree behind her. I stopped the video to count them and do the math and then I sat there with my jaw hanging open. LOL. It's not how the rank and file live.I'm surprised this thread doesn't have more action. The one on the other site had lots more comments.
Whilst I agree with the Sophie love to some degree- certainly in comparison to other influencers in the same category- she is not without problems.
For one thing, she's never been upfront about the fact that she came from money and married into money. She has a lot of clickbait-y videos about getting out of debt, but the truth is, whatever incremental debt she accrued in her early twenties was easily wiped off by the rich husband and/or family.
Not to mention, her videos about going from 'receptionist to director' are pure b.s. She started as an advertising executive on a good wage and even says so in most of her videos. She was never anything beneath that level and to exaggerate her "humble" beginnings just to draw more views is unnecessary. She would seem just as successful if she didn't try to make her present day success sound extreme, because it wasn't.
There is also the issue with her constant consumerism and reselling mentality. In itself, the pattern is not that bad (apart from the fact that it contradicts her advice videos on not getting into debt and it really is excessive which is shitty for the environment), but I take real issue when she sells on her PR gifts at near retail price (such as the red Gucci belt bag she sold last year or the year before). That's when you begin to see that her ethics are a bit questionable. It leaves a particularly bad taste that she resells gifted products (at near retail, especially) when she's already well off and doesn't need to be so greedy. She could use those gifts to raise money for a cause but has never done so.
Normally I wouldn't touch on how nouveau riche her over-the-top her style is, but it's in particularly bad taste that she's indulging in, promoting and recommending really expensive designer goods via her hauls during the pandemic. Most people were on furlough or just lost their jobs, many were ill with covid or lost family to covid, so for her to flaunt Chanel, Dior, Fendi, etc. during these rough times was a bit tactless. She could have put out more helpful content about dealing with anxiety during these times, ways she's filling her days, or even advice on how to start your own business for those who recently became unemployed. Instead it was Harrods every time she left the house or a massive online haul, when most of her viewers would have been wondering how to feed their families or whether they'd be unemployed the next week.
I understand escapism and light content to distract viewers from these stressful times, but she really has been laying it on thick!
Finally, her mail times once felt charming but now I can see that it's a very clever marketing tactic. She gets people feeling invested in her and her channel, guarantees they will return and watch in order to see their name shouted out and get their 15 seconds of 'fame' (and some use it to promote their personal business). Those who don't get their letters in this time will keep trying to get her attention, thereby keep watching to hear until they get their shout out, and often buy her gifts to ensure they get featured. <- Speaking of which, I feel SO uncomfortable with the fact that she accepts gifts from subscribers (in spite of half-heartedly claiming she doesn't want gifts). She can afford to purchase her own *everything* yet she slyly encourages people to send her things by showcasing them in her videos. It's a bit off.
Having said all of that, she regularly does giveaways (to increase her engagement, but nonetheless) which are greatly appreciated by her followers, I'm sure.
She also clearly discloses all adverts and always has done (she'd have to or her own private company would appear shady to potential and existing clients).
Also, unlike many others, she's very upfront about her botox and fillers. I personally thought she looked stunning before she started injecting, but to each their own.
And I think she has a very healthy balance in her life; her relationship with her husband appears sincerely loving and respectful, she has a life outside of YT/work but keeps her friends and family out of her channel out of respect, she has other hobbies (jewelry making) and she seems to have built some real rapport with her longstanding subscribers which is endearing.
I also loved her honesty around her cancer and anorexia. I really commend her for that because it's brave to be that open about those topics.
I think there's a real problem that buying such overpriced, label-heavy stuff is considered "success" for so many people. I'm not really expecting SS to change what she enjoys, and if she enjoys buying bags then it doesn't bother me, except in the way that rampant consumerism bothers me in general. Like I think we should probably all stop participating in the madness. But at the same time, I can't blame someone who wants a Chanel bag because they just love the way it looks, you know? I go back and forth. Watching any of these videos puts my spending in perspective, but I've realized it's also warped my perception a little bit, and I've been kind of backing away from it and trying to get grounded again.
From my point of view the big difference with SS is that she's spending her own money on that stuff (so is Mel for that matter), and the Josies and Lydias are being handed things right and left, lying about having bought the stuff, and then expecting more, and they are extremely ungracious about it and lash out at the mildest criticism. Sophie really seems to have her own taste (and it's not my taste at all) and she's especially been critical about the Chanel price increases, saying it's not a good value. She does a lot of videos on how to get things on sale, buy an entry-level luxury item, and again while I think luxury is a weird and problematic thing, some people love it and may find her advice useful. She has yet to acquire a single Hermes, which tells me she's not trying to keep up with the Joneses.
I think the letter-sharing is in earnest, but again that's just my perception.
(And I'm not shocked if she came from money! hahaha. Usually the old guard aren't so label-obsessed though.)
Not disagreeing with you at all, just kind of thinking through why I like SS but cannot stand some of the others...
