Jess has fallen into her mate Demi's ways in the last couple of videos. Second most recent spent half the time talking about filming and editing the most recent. Then we just saw the stuff which she was talking about for a whole video... So many youtubers and 'influencers' fall into this habit of telling us how much work they're doing but it's just not entertaining or relatable. Also, last video she was stumbling over her words a lot and the editing wasn't up to her usual standard. She's also just pushing out the same old content for most videos which is a shame because I think she has a lot more potential and I don't want to see her just become comfortable and complacent. The thing with this 'career' is that it can be anything you want it to be and so many of them just get lazy and greedy and don't try and advance and better themselves.
Jess, if you're reading this, don't let your friend's poor habits and work ethic (or lack thereof) rub off on you.