but why are hers always so dramatic?
She is histrionic by nature. Everything is a performance,
dahling! The camera
loves her!
*snort*
_____
I just went down a rabbit hole I've avoided for years. Looking at influencer marketing figures from way back when I used to work in this field. I remember now why I quit and was absolutely disgusted by the whole industry. People who aren't repulsed by it have zero conscience and integrity. It's a shame that it's gotten even murkier in recent years and that regulations aren't introduced quickly enough to stop the abuses taking place, nor enforced properly when they are.
Scuzz has chosen the perfect niche where she can spout her conspiratorial psuedo-science b.s. and still be able to talk her way out of accountability because the governing bodies don't even understand the con. Perfect example of this is her ED ebook and the statement she submitted about it. The people reviewing it didn't have a clue, so she managed to play innocent and get away with it. Again.
Now that her engagement (in the form of views, comments and likes) is up with the new birth vlog, and the upcoming haircut reveal, she'll be able to increase her rates and secure new deals. It's not just YT views that earn big bucks (though they do); it's mostly the "influence" part of influencer.
She has proven to her management and potential sponsors that she is still important enough to trend and attract eyeballs, thus she can influence people into buying products.
For anyone thinking her brand is confused and she's not a proper "mummy vlogger", let me help a bit on my way out. She's been pivoting towards "lifestyle influencer" for years, not mummy vlogging. The message is that if you look like her, you can have her lifestyle. Hence selling recipes and workouts to get her body, serums and lotions to get her skin/hair, clothing to look this cute; "buy all this so you can look just like me and land your own fit husband who proposes in Hawaii, make your own insta-worthy kids, live in a McMansion by the sea, book a helicopter ride over Sydney, own multiple businesses, wear designer jewelry and hoodies"...
and the stans lap it up! #fitnessgoalz #couplegoalz #lyfegoalz
Both her and her audience completely overlook the blatant scamming, exploitation, background management, privilege and luck she had to get to this point. <- This includes the luck of her timing in starting the channel and having the right management back then. YT in Aus was just starting to take off when she got signed. And the privilege of her having the right "look" for it to be a success- white, light eyes, bottle blonde, abz- because other Aus influencers who didn't have that look failed in spite of their best efforts (this is documented for YT globally; just as in every other industry, being PoC or overweight hinders your progress because people are judgmental).
But it doesn't matter. People will still buy what she sells, thinking they'll get what she has. Not wanting to see that all they'll get is a lighter wallet.
Brand direction: fitness influencer -> lifestyle influencer -> influencer management. You'll see the pattern once you know it's there.
… so funny that what she’s always is to be a #MILF, because she definitely not that 
: did Sarah give birth in a public hospital? Did the midwife have a NSW health uniform.. I personally have nothing a against it and plan to do the same myself, but I thought miss thang in her designer birth hoodie and money would have gone with private cover and birth to fit in for the aesthetic and as to her standards and lifestyle?
