You're right, being naked per se is nothing bad and normalI actually don’t mind the logo also. It’s clean and effective.
In regards to the concern about neighbours seeing her kid naked... I have two boys and their favourite thing is running through the sprinkler in the backyard with no clothes on... I feel like kids shouldn’t have to worry about being nudie in their own backyard this young... whole other story if she’s posting it on her socials...