Well I personally think the logo while not being revolutionary (as I mentioned) it ticks all the logo boxes: simple, works in b/w and colour, works big, works small, recognisable, modern, sleek etc.
The most famous brands have the simplest logos, not saying this will be a famous brand but I reckon the designer did a good thing by keeping it simple.
Idk what it has to do with the brand because I (we all) don't know what the project is besides recipes.
Not all food related brands have food related logos.
Just keeping it neutral here.
I disagree with hating on every single thing a person does, says and puts out there and while I don't agree with all things Sarah does and says, I also think this forum is taking it way too far a lot of times, it's about being critical, not hateful right?