Wow, you guys are so right about all you've said about this ad! I just watched and it was so...underwhelming? There are some cool "music video" type shots (Kurt should get into music videos instead of ads imo), but honestly, it doesn't scream "buy these athletic clothes" for me. Like, my favourite ads ever are from Nike and they show athletes and people
working out in their clothes. Those ads let me see the clothes in motion and give me an emotional response, like they make me feel motivated to buy the same clothes and become an athlete myself. This ad just makes me feel...nothing?
Firstly, I really don't get the transition of Sarah walking into the shed. She gets onto the bike and you think,
oh she's going to ride the bike! Cut to the rest of the video and she
stands the entire time. What was the point of showing her getting on the bike if the most she does is sneer at the camera and be the flag girl? That should have been noticed in editing. It's a narrative transition that confuses the viewer. Sorry Kurt.
Secondly, if it wasn't from reading the comments before watching, I honestly would not have got the RISE ABOVE message. Maybe I'm dumb, but RISE ABOVE is such a nothing statement that I wouldn't have equated it to haters and her previous scandals. Also, the ad doesn't reinforce this message in the slightest. If I have to have the "deeper meaning" spelt out to me in big block letters, then you've failed in your message and story-telling. There's no deeper meaning to be found in this ad imo.
Lastly: The "Nutrigrain girl" that Sarah mentioned in her vlog is Caroline Buchanan, and she's super famous not because she's the Nutrigrain girl. She's a two-time Olympian and multiple World Series champion, and a total badass. Being the "Nutrigrain Girl" is the least of her accomplishments, honestly. Not shocked that that's all Sarah cares about though