Jelly Bean
VIP Member
100%. Always always bear in mind that an influencer is out to influence ie get you to buy something they recommend. Nothing mentioned is by chance. No matter how casual and slipped in it may at first seem. That oh so casual approach is their USP. All very carefully calculated and discussed with the vendor.This 100%. Creating a hype and a fear of missing out are classic marketing tricks to generate interest and new sales. I work from the point that everything influencers post on social media is somehow calculated towards more sales- they are not our friends or informed ‘experts’ providing kindly advice for charitable reasons. Also, such a simple trick, but mention Ugg slippers 2-3 times in close succession and lots of people are prob thinking, well yes, I want some for myself now, they seem like a sensible treat in lockdown! Advertising at its best, people!
Esther Walker did an exposé of this when she attempted to be an influencer (she gave up as she hated it). But each IG image put out is discussed beforehand. Pressure put on the IGer to achieve sales and engagement. Very cynical.
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