Also that might be true for the LE lipsticks but she could have coughed up for them ..
LE didn't pay influencers to plug her lipsticks - she has a zillion followers and they were produced in limited editions so that LE could keep total control.
The silence on social media was deafening for a while, and that was when the penny dropped for me that ALL of the stuff influencers show is being paid for, whether directly or indirectly or even just free product.
Since then, a few influencers have reviewed them but it seems to be in response to follower requests where the influencer has managed to buy them.
I'm sure LE would snort with laughter, if she ever had the time to look at SH's attempts, but I imagine she's busier being a real make up artist.