Jon boi has such a massive God/ Power complex. Him becoming an influencer has all been one big power trip. He tried by being in a band but when they fizzled out no one cared. He couldn't stand being in normal working environments because he had to take direction and work to other peoples requirements and no one blew smoke up his ass and told him he was a genius and promoted him to CEO with a millionaire salary. Becoming an influencer was his perfect way of doing that. Get himself a pretty blonde who loves the camera but is vulnerable and has little self awareness, sees the hype she is getting on YouTube, the money she's making and the adoration and sees pound signs and an opportunity to get his own ego massaged. There's a bit in the Stacey Dooley doc that Anna explains Jonathan's motives. That whole documentary reveals exactly who Jonathan is and how not having control of the narrative affects him.
Jonathan from day one set out on wanting to emulate the Shay Carl and the Shaytards. Even before having any children, years before Emilia and when Anna was adamant she wouldn't have children. He was always going to turn the channel into a family channel. But best of all it gave him the opportunity to play god, to influence people, to tell the story he wanted to tell and for people to believe about himself (I grew up poor anyone) to control the narrative. A chance to play out the fantasy worlds he describes as a child as an adult.
And he absolutely loves it. But he doesn't know when to stop.
He's trying to influence the nanny situation even though if they had no nanny for 10 weeks every video wouldn't be Anna in the kitchen and him destroying the garden both away from the kids ALL DAY.
He tried to influence the #metoo movement with his story about having sexual relations with a male producer. Not understanding that the movement was about WOMEN. Not at the expense of male sexual assault but because women were being silenced for so long.
And now trying to influence the #blacklives matter movement with the typical white line we can't be racist because we have black/ brown friends and our children have black brown friends who they sit next to at school. Again missing the whole point! He completely othered that child and for what for his own gain. And using his child to do so to
.
As for the "I had a meeting with YouTube" as though he controls YouTube and has influence in the actual business side. All to impress his fans and sound more powerful than he is. YouTube don't even feel that family channels should have comments enabled because of the amount of dodgy viewers. Their content creators would have been briefed about this and told it was in the interest of their families. What do they do? They override it and turn comments back on. They cannot do without being fawned over and having their egos stroked every day. And is begging for more interaction. Blinded by it almost that he doesn't see the disasters he's potentially getting himself into.
How Gleam/ Belle PR are not having serious talks with them I don't know. They know who watches these videos. They know that interacting regularly with certain fans and building relationships is a slippery slope. They've seen it happen. Even if there's nothing more behind it than just being happy people are supporting you, there's a risk when you engage in more than mere "thank you's". But even if they said anything they're the sort of people who just won't be told and think they know best.
Outside of the tiny YouTube bubble you aint
tit Jon boi.
Oooft that was a lot! Apologies. But it needed saying.
