I stopped following Ruth ages ago when she had the hissy fit about having to declare her ads and was on about putting things like #press sample or some such bollocks instead. Like she’s a member of the press
I wasn’t into the family/baby stuff, but her beauty content was boring me by then anyway. It was always the same - ooh look what I’ve been sent, isn’t this nice. But it was the same things that everyone else was showing as it was just the latest lipstick from Chanel, Lancôme, whoever and regurgitated PR wording.
The other side to it was all the events she used to go to. There were so many of them and the photos she would take told the story. That really opened my eyes to how much of an insiders club it is. The same faces were at every event and the ‘goodie bags’ and gifts they would get just for turning up were ridiculous. No wonder there was hell on when they were required to start declaring their brand relationships and advertising, and let’s be frank, a lot of them still aren’t doing it properly - #press treatment for a lifetime of free hair do’s... really??? We see you Ruth, and the rest of you.