The PR company won't care too much about the influencer suiting the brand, they just want as many eyes on the product as possible for the lowest cost. Her managers also don't care, they just want as many companies and PR/marketing firms funnelling cash and opportunities through them as possible, regardless of how poorly it fits the brand. It's why they have Ruby and Jack Edwards - two people who say they never watch movies or TV - advertising Netflix all the time.I am very surprised they chose her to gift stuff to. She's not known for being a french history buff, or a film buff. It's a completely irrelevant product to her.
They had a far better guerilla marketing campaign with the "there is nothing we can do" meme that was going around late last year. Perhaps they're hoping there is some overlap between her audience and people who were taken in by that meme to remind them to go see it?
If Ruby had any sense, she'd say, "No thanks, this doesn't suit the brand I've created. I have enough trouble trying not to look fake as it is without endorsing things I've never heard of." But she just says yes to everything because she's greedy and has the mistaken belief that if she gives every free/sponsored product a glowing endorsement and it's always her "favourite", that'll make the PR rep happy and they'll give her more stuff and more cash. She still doesn't seem to have figured out that she won’t get any more cash for doing that and all it does is make her look even more like a phony shill.