Some like Jade, their content is cringey and fake but at least it's the kind of tiktok that gets clicks and resonates with some people. Ruby's is just a mess all over the place. Remember when she did yoga at a gas station because ???
She'll really struggle to find a sustainable audience there because she has no sense of humour, style or self-awareness, and her brand of superficial, childish nonsense is far too out of touch to be popular on there. She's not smart, funny, talented or relatable and she's not someone the TikTok crowd will view as an aspirational figure. She has nothing at all to offer but unintentional cringe.
She won't crack Booktok because she doesn't read and has nothing remotely intelligent to say. (Today's book recommendation: The PARKS of Being a Wallflower. Ruby recites a half-assed cover blurb yet again and has nothung further to add.)
The only engagement she's getting is from the fans she brought with her and the people who're roasting her. She's hammering that Promote option to try to buy her way to success, but I don't think she realises that all that's going to do is open her up to a bigger, new audience who won't hesitate to ridicule her. She's not insulated there the same way she is on YouTube and she's far too thin-skinned to roll with the punches and laugh at herself.
It's not going to do any favours to sign up for a whole new platform of reminders that she's wildly out of touch and her minor fame and relevance are fading fast. Even her loyal fanbase on YouTube is deserting her. She has 709,000 followers on YouTube and she's struggled to sell 1,200 planners. She could only convince 0.17% of her followers to buy her merch. As a test case for how marketable Ruby's name is, it's disastrous, and her literary agent should be sweating right now considering that's the only reason she got signed.
