Definitely ICO. Thats horrendous.Depends on how reputable the company are. Some of the dodgy companies that people warned Kate Hayes alleged MUA about, passed on complainers email addresses to her and she doxxed them. Her thread is great fun and the wiki is a work of art! Anyway, back to Floyd and flounder face.
Some companies just see the ££ and I bet they all had a giggle over it. At the end of the day they're using her to advertise to start off with so their morals aren't great, it's hardly unexpected. But a nice fine might teach them the error of their ways. There are so many people out there like her or just kissing up to her for the money that their morals seem to get lost.