Worst thing is we don’t have many pram shops near us, we have a John Lewis (which is where I’m hoping to get baby’s pram from as they offer a payment plan) or a smyths which doesn’t have a great selection. All the decent shops seems to be 100+ miles away and I don’t drive
We have a big baby shop about an hour away, but I think (?!) John Lewis has a fairly wide range, especially if it’s a big one, so you should get to try a few. We looked at the bugaboo donkey, the mountain buggy duet (with carrycot insert), the in and out jogging buggy (also side by side with option carry cot), and nearly went for the mountain buggy but looked at the iCandy peach duos on a whim and absolutely loved it, even though I definitely didn’t want a tandem. Pros for me was that it can be a single pram if toddler is at nursery, so don’t have to wrestle a double even if I only have one with me (bugaboo can too but it’s slightly wider), it fits easier in our boot than the mountain buggy or in and out, both of which took up most of our boot, which is huge (Volvo), it wasn’t actually much more expensive than the mountain buggy and £400 cheaper than the bugaboo, and the seat for the toddler was more comfortable than the bugaboo, and it had a built in buggy board, oh and it’s so pretty

The mountain buggy and in and out were both good and very practical, were always a double, so no option to make smaller, and took up so much boot space bur if you live rurally would probably be excellent. I didn’t find the bugaboo good enough quality for the price, but people rave about them so probably just me!
Ickle bubba also do a side by side but we didn’t try that so can’t offer my review

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We popped into John Lewis today just to see some of the bigger purchases in person. Way too early to be making any purchases but I thought I'd be a nice trip and force me to be a bit more positive about things. But wow did the enormity of it all suddenly dawn on me. And the amount of choice is insane. Definitely a lot of research is needed.
It’s very daunting isn’t it! Things like bedside cribs imo are much of a muchness, so really budget and looks are your indicator.
Pram, for me the main thing is a) whether you live in a city so need something light and nippy, or live rurally so need something with big sturdy wheels, then the size it folds down for the car, and again price!
Car seats are all tested quite rigorously so they’ll be safe, so depends whether you want something that is stuck in the car (like a Joie 360) or that can go on your pram etc. my first hated her car seat, and so we never used the pram attachment, and got her a Joie 360 when she was 6 months or so, and with this one have gone straight for the same as it’s suitable from birth until about 3/4. Once you know which of those type would suit you better, then you can decide if your budget allows for spin isofix bases or car seats that lie flat etc - they all look lovely and the spin base is useful but it’s not essential.
Nursery furniture - 10/10 recommend John Lewis any day range, it’s affordable, good quality and they have a nice selection. Again it’s really not essential to have wardrobe and chest of drawers but nice if you have the space.
Things like bouncers/rockers/swings, we got a mamaroo and she hated it (£300

) then got a £10 one off fisher price which she adored - more £££ isn’t necessarily better!
Then carrier, I found a carrier too big in the early days, and a stretchy wrap from Amazon pre-made into a t Shirt shape really useful and comfy until about 4 months at which point I switched to the carrier.
Sorry that was so long, and possibly unsolicited, but I remember feeling so dazed and daunted and I spent SO much money with my first, aside from a new pram and car seat, I’ve been much more restrained because at the end of the day as long as they have something to travel in, something to wear and something to sleep in, everything else is a bonus depending on your space/finances etc xx