Link on tattle with full post but here are some of the parts I think Mark and Nadia might want to "report" on during their coffee bore
MPs are urging the government to regulate the growing online influencer market Digital, Culture, Media and Sport Committee called for tougher advertising rules Concerns that child influencers could be exploited by adults to maximise profits Last year, up to half of children said they watched...
tattle.life
- MPs are urging the government to regulate the growing online influencer market
- Digital, Culture, Media and Sport Committee called for tougher advertising rules
- Concerns that child influencers could be exploited by adults to maximise profits
- Last year, up to half of children said they watched vlogger or YouTube content
Ministers have also been told to boost advertising laws to force influencers to make it clear when advertising products
He added that 'inaction' had left regulations behind the times in a digital world, and that was particularly concerning when it came to the protection of children.
The committee urged the Government to conduct a study into the influencer industry so it can be properly regulated as it grows - as well as manage rules around pay standards and practice, and advertising regulators be given more power to close influencer loopholes.
They also called for an official code of conduct for influencer marketing to be commissioned.
Mr Knight said: 'The rise of influencer culture online has brought significant new opportunities for those working in the creative industries and a boost to the UK economy.
'However, as is so often the case where social media is involved, if you dig below the shiny surface of what you see on screen you will discover an altogether murkier world where both the influencers and their followers are at risk of exploitation and harm online.'
The committee's report said it had heard concerns during its inquiry that some children within the influencer economy were being used by parents and family members - who often manage their online accounts - who were seeking to capitalise on the lucrative online market.
'The explosion in influencer activity has left the authorities playing catch-up and exposed the impotence of advertising rules and employment protections designed for a time before social media was the all-encompassing behemoth it has become today,' Mr Knight said.
'This report has held a mirror up to the problems which beset the industry, where for too long it has been a case of lights, camera, inaction.
'It is now up to the Government to reshape the rules to keep pace with the changing digital landscape and ensure proper protections for all.'